Regimental Whiskey’s Military-Inspired Packaging is a Rank Above

Founded by veterans Eric DiNoto and Kyle Moore, Regimental Spirits Company prides itself in being veteran-owned and American-made. High-quality whiskeys toast to the regiment, its unique experiences, and the unique communities that come together out of love and loyalty.

To develop packaging that pays tribute to its brand mission, Regimental Spirits Company partnered with Berlin Packaging and its Studio One Eleven design division. Inspired by the armed forces and those who serve, the Studio’s industrial designers reportedly developed a one-of-a-kind canteen shaped bottle that feels just right in the hand of a soldier, sailor, airman or marine.

The company added an embossed logo and debossed wrap-around label panel to add dimension and distinction. The design and engineering teams worked together to shape a custom neck finish and metallic closure that perfectly complemented the unique bottle silhouette. The Studio’s graphic designers reportedly created an impactful and meaningful label design that speaks to Regimental’s military heritage with a canvas texture, strong bold brandmark, battlefield graphic, and patriotic colors.

“How the design got to where it is now could not be a better representation of who we are and what we represent. It immediately resonates with our target market. There are so many different touch-points from the bottle shape to the cap to the embossments,” said Eric DiNoto, co-founder and CEO, Regimental Spirits Company.

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