KILL CLIFF® Expands Product Line and Launches New Packaging

ATLANTA | Kill Cliff , the maker of clean, advanced performance beverages, is kicking off summer 2018, the peak beverage season, with the launch of IGNITE. Kill Cliff IGNITE clean energy drink joins ENDURE clean endurance and RECOVER clean recovery to offer a complete beverage solution that meets pre-, during and post-workout needs for athletes of all ages, missions and levels. This expanded product offering is releasing new, refreshed packaging with a robust design, focused on communicating the brand and product benefits across all three beverage lines. The full system of IGNITE, ENDURE and RECOVER Kill Cliff products will be available in retailers across the U.S., including military bases and all Hy-Vee locations, summer 2018.

To kick off the full system launch, Kill Cliff is executing a multi-city “Ignite Your Summer” tour in six United State cities. Activities include local fitness events, product sampling, workout videos created in collaboration with Kill Cliff brand enthusiasts and a 15-week long sweepstakes.