Great Lakes Veneer Introduces NaturísTm Veneer Wood Paper for Labels and Packaging

Great Lakes Veneer, a technology and service-focused manufacturer known for wood care and wood veneer, announced the launch of NaturísTM, a natural veneer wood paper prime for product labels that will give designers and marketers a new option for elevating its retail brands.

“When it comes to engaging consumers, there’s nothing like the feel of authentic wood grain on a label,” said Nick Rogers, product and business development manager, Great Lakes Veneer. “With Naturís, label designers and brand marketers can go against the grain of traditional labels in favor of a natural, memorable tactile experience that gives them a true edge on the shelf.”

Naturís provides the canvas that creates multisensory consumer interactions. Shoppers could touch and experience the feel of genuine wood grain on product labels and packages. The Naturís wood paper surface is reportedly smooth enough for printing with a crisp visual impact.

Naturís is sold as pressure-sensitive labels in rolls and sheets. The material is unique in that it is designed to be printed using a range of techniques: with foil, embossed or with heavy coverage, with and without topcoats.

With new equipment that can slice wood veneer paper-thin, Great Lakes Veneer engineers achieve precise cuts that deliver a higher end wood paper product. As a result, Naturís wood paper reportedly provides a sophisticated look and feel on wood labels and other packaging, from beverage labels to cosmetics packaging and beyond.

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