7-Eleven Tests First Ever Self-Chilling Canned Beverage
7-Eleven, Inc. is rolling two ground-breaking launches into one with the introduction of its proprietary Fizzics Sparkling Cold Brew Coffee in the first self-chilling cans available to the public in the U.S. During the test launch, the Fizzics Sparkling Cold Brew Coffee drinks are available exclusively at select participating 7-Eleven stores.
Created by The Joseph Company International Inc., the innovative Chill-Can® (chillcan.com) technology filled with the Fizzics coffee drink is being tested at 15 Los Angeles-area 7-Eleven® stores. On the leading edge of coffee trends, the Fizzics Sparkling Cold Brew Coffee drinks are available in three flavors – Regular, French Vanilla and Caramel. Made with 100% Arabica beans and all-natural flavors, each 8.4-ounce can of the fizzy brew contains only 50 calories, 10 grams of sugar and less than 80 mg. of caffeine.
The Chill-Can containers are purchased at ambient temperature and chilled when ready to consume. When activated, the patented technology utilizes reclaimed CO2 and the process automatically chills the can and the sparkling coffee beverage inside. The self-chilling can has been recognized by the Environmental Protection Agency (EPA), NASA and the U.S. Army.
“Because the self-chilling can technology is so groundbreaking, we wanted to introduce it with a super innovative beverage,” says Tim Cogil, 7-Eleven director of private brands. “Sparkling coffee sodas met all the criteria. Previously available in some coffee shops, a handful of exclusive canned carbonated brews began showing up last summer. Fizzics will be the first that can be chilled on demand, bringing a new level of convenience to customers who want to enjoy a chilled drink whenever and wherever they are.”
Chilling the can is simple:
- Place the can on a flat surface, turn the can upside down and twist the base to activate until a constant hissing noise can be heard.
- Do not handle or touch the can after activation until the hissing stops. The warmth of being handheld can inhibit the cooling process.
- Do not turn can right side up until hissing stops—about 75 – 90 seconds.
- Once the hissing stops, return the can to an upright position, open, and enjoy!
The patented Chill-Can® and the MicroCool® technology created by The Joseph Company International utilizes a built-in heat exchange unit in concert with reclaimed CO2 to create its chilling technology. The EPA award winning process uses CO2 that is recaptured from the atmosphere and is reused. The Chill-Can® is 100% recyclable and does not introduce any new CO2 to the atmosphere.