Leading Berry Producer Digitalizes Billions of Products for Supply Chain Oversight and Consumer Connection

Antares Vision Group, an Italian multinational and a leading provider of track and trace and quality control systems that ensures the transparency of products and supply chains through integrated data management, has successfully piloted a Supply Chain Transparency solution for a prominent berry company. The project entails the digitalization of over 1.5 billion products, empowering the berry producer to protect, support, and communicate with its customers.

Powered by technology from rfxcel, which is part of Antares Vision Group, the Supply Chain Transparency solution package enables data concerning harvested berries to be collected and integrated into a platform that fully controls product safety and quality.

Using Antares Vision Group’s advanced serialization and mobile traceability technologies, the producer scans each individual clamshell to associate berry type, farm, and growing conditions, giving each package a unique digital identity with detailed product information. Consumers can scan an on-package QR Code to take a survey, giving the producer valuable insight into its customers’ impressions of specific berries grown at specific locations. This allows the company to focus on the types of berries consumers like best, and to ensure product quality is maintained at high standards from field to end user.

To learn more, please visit www.antaresvision.com and www.antaresvisiongroup.com.

Share on Socials!

Related Articles

Related Articles

Cascades Consumer Products Packaging has been Pre-qualified by How2Recycle®

Cascades announced that all of its consumer products packaging manufactured under the Cascades FreshTM, Cascades E-Com Packaging SolutionsTM, Cascades IMGN Retail SolutionsTM and northboxTM brands have been submitted to How2Recycle® for an evaluation ...
Read More

OpenGate Capital Portfolio Company Duraco Specialty Tapes Acquires Filmquest Group

OpenGate Capital, a global private equity firm, announced that its portfolio company, Duraco Specialty Tapes, a leading manufacturer of pressure-sensitive tapes and specialty materials, has acquired ...
Read More

How Snack Food Trends are Changing CPG Equipment Needs

Millennial's snacking habits are the driving force for five food packaging trends. By: Sean Riley, Senior Director, Media and Industry Communications, PMMI Five consumer trends driven ...
Read More