Covectra, a leader in track and trace solutions, announced the next generation of StellaGuard, a smart label and mobile authentication solution that will enable brand managers and consumers for the first time to easily and more accurately identify, authenticate, and track genuine products and combat counterfeiting.
The new version of StellaGuard reportedly includes significant enhancements, including the unique combination of two methods of authentication simultaneously – serialization and the use of random numbers and holographic star patterns to provide a virtually impossible label to counterfeit.
“Today’s global brands are scrambling to step up their efforts in cracking down on the number of counterfeited products streaming into the supply chain every day,” said Steve Wood, CEO, Covectra. “Our StellaGuard smart label and mobile authentication solution provides a new weapon for enhanced counterfeit detection and prevention and, when combined with our AuthentiTrack solution, will provide a comprehensive track and trace program which can be scaled to any operation.”
- Unique smart label makes counterfeiting virtually impossible: brands can now serialize products with Covectra’s unique StellaGuard smart label. The new label reportedly provides a dual layer of protection with a unique, patented, non-reproducible film that combines a serialized QR barcode with a 3D image of holographic “stars” embedded in a random, non-repeatable pattern, distributed at varying depths and positions inside the label;
- New smart dashboards enable analytics to identify authentication issues: with StellaGuard, brand managers can now quickly identify and analyze scans that their consumers have taken; and
- Easy and accurate product authentication using any smartphone: using any smartphone, consumers simply scan the product’s barcode using the free StellaGuard mobile app and verify the product’s authenticity within seconds. This solution could eliminate the need for a special device, making it easily accessible to consumers, field inspectors, supply chain, and custom officers. The StellaGuard packaging line cameras capture the star pattern on the label and stores itin the AuthentiTrack Cloud.
For more information, visit https://www.covectra.com.