RRD Expands Design and Printing Capabilities Through New Digital Press

RRD’s new single-pass digital press installation can reduce time-to-market by 25%, maximize color spectrum, and support sustainability efforts on retail displays, signage and more

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, today announced it has expanded its digital printing capabilities with the installation of the EFI™ Nozomi C18000 Plus single-pass digital inkjet printer. Located at RRD’s Packaging facility that specializes in signage and displays near Milwaukee, Wisconsin, the single-pass digital press is expected to be operational by the fall of 2023. The press enables RRD to reduce time-to-market by 25%, maximize color and design options, and prioritize sustainability on large-format runs of a variety of different sized substrates while delivering consistent print quality.

The Nozomi C18000 Plus press will drive high-volume production at speeds three to five times faster than scanning superwide-format printers. This press also expedites new job setup (in as little as seven minutes), prints up to six colors, and runs continuously without having to pause printing to reload. The new addition supports RRD’s commitment to providing the highest quality results to brands looking to make a splash with retail signage and displays made from boards and corrugated to poly-based substrates.

According to RRD’s 2023 (Un)Packaging Reality Report, the vast majority (90%) of packaging and label decision makers continue to agree that sustainability is a key consideration in packaging and label decisions. Since much of a brand’s overall environmental impact can depend on energy, emissions, and waste saving opportunities availed by suppliers, RRD has a focus on supporting its clients sustainability efforts. RRD’s installation of the Nozomi C18000 Plus press allows an overall reduction of carbon footprint due to sustainable UV LED inks, more reliable printing, less waste, and a four time reduction in energy usage compared to other digital presses.

“Our commitment to providing exceptional service to our clients, includes investing in new technology that delivers value and exceeds expectations,” said Lisa Pruett, President of Packaging & Labels Solutions at RRD. “As we continue to evaluate the evolving market, we’re leveraging innovation to expand our capabilities in the areas that matter most to our clients: increasing speed-to-market, providing sustainable printing solutions, and creating cost savings.”

By leveraging advanced print technology, the new press allows for inks that will not crack when bent or folded, a large range of media and fast processes that are accurate and repeatable. The UV LED inks utilized in the Nozomi C18000 Plus press maximize color and design options available to RRD’s clients. Through these vivid colors, RRD can expand design horizons.

The Nozomi C18000 Plus press enables RRD to deliver a brand’s full message to their customers, beginning with the branding and signage visible on a package or within a store display. Through an expanded array of colors, the ability to print to a range of thickness and materials, and add-on features, such as pre- and post-printing coatings and inline die cut finishing, RRD’s unique offering will expand support for clients and their specific design and printing needs.

To learn more about RRD’s expanded large format printing capabilities, visit RRD’s booth (N-9201) at PACK EXPO Las Vegas from September 11-13, 2023 or contact Todd Arnett, Senior Director, Sales Signage & Display, Retail Solutions at RRD: todd.a.arnett@rrd.com.

ABOUT RRD

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

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