Creating Cutting Edge Health & Personal Care Packaging

Machines for health and personal care (HPC) packaging must be built to adapt to continuous product evolution. © ThamKC – stock.adobe.com

Flexibility, speed and shelf appeal define the future of HPC packaging.

By Billy Goodman, Managing Director of Cama North America

As customer expectations and marketing promotions demand a wider selection of product varieties, many leading consumer product (CPG) and health and personal care (HPC) companies are demanding far greater flexibility and agility from their OEM machine suppliers.

Traditionally a stalwart of the confectionery and bakery sector, we have brought our packaging expertise and technology into the CPG and HPC domain, delivering shelf-ready packaging solutions that far surpass those from many of the industry’s traditional suppliers.

There is a general tendency in the homecare market, for higher infeed and box speeds, which is not always conducive with creating packaging that has the all-important visual appeal. This necessity for shelf appeal has always been important in the food sector and, as such, this type of packaging format is much more developed for food display. Subsequently, we are now seeing many CPG and HPC companies looking to food industry suppliers who can supply machines that form cartons and cases from blanks and are designed to deliver good shelf appearance.

High output and flexibility is not a strong point of traditional suppliers where packaging in-bulk and mass shipping has taken precedent over aesthetics. We see the same opportunities and necessities in other markets where speed, coupled to appealing visuals, is starting to define future plans.

Cama Group redefines CPG and HPC packaging practices, with modular, high flexibility, fully automated packaging solutions that deliver multiple shelf-ready and other formats. Image courtesy of Cama Group.

Consistent quality, optimized throughput, and rapid changeovers with minimal downtime, all within a hygienically designed framework are becoming more of a requirement.  Machines for personal care and home care must be built to adapt to continuous product evolution through innovation, and fully capable of managing sustainable, recyclable, and reusable packaging options. Furthermore, machines should be able to accommodate a broad spectrum of packaging styles, formats, and product counts to meet diverse market needs.

As the CPG and HPC fields continue to advance, working with machine manufactures that have a broad range of experience in various markets, the ability to create cutting-edge packaging designs and that manufacture robust and technologically advanced equipment will create successful and future-proof end of line packaging.

About the Author

Billy Goodman is the Managing Director of Cama North America, serving leadership roles within the packaging industry for over 30 years. Since 1981, Cama Group has been an international leader in the engineering and production of high technology secondary packaging systems. Learn more at: https://camagroup.com/