Gain Control: Print Pet Supply Labels In-House

February 25, 2025|Exclusive Features, Machinery

The LX4000 Color Label Printer with “Big Ink” from Primera Technology, Inc.

By Jennifer Loegering, Director of Marketing at Primera Technology, Inc.

Pet food and supply manufacturers can significantly benefit from implementing in-house label printing and application systems. By bringing this process in-house, manufacturers gain greater control over their production timelines, reduce reliance on external suppliers, and enhance overall efficiency.

Firstly, in-house printing eliminates the need to wait for external label orders, significantly reducing lead times and accelerating product launches. This agility is crucial in the fast-paced pet supply market where trends and demands can shift rapidly. Secondly, it provides greater flexibility in label design and production. Manufacturers can easily adjust labels, such as incorporating special offers, addressing regulatory changes, or personalizing labels for specific retailers or customer segments.

This responsiveness allows for quick adaptation to market shifts and improved customer satisfaction. Thirdly, in-house printing often translates to cost savings. By eliminating external printing costs, minimizing inventory, and reducing shipping expenses associated with label orders, manufacturers could reduce their overall production costs.

Furthermore, in-house systems enhance quality control and allow manufacturers to be nimble in the market. Labels can be produced on the fly for a new scent or flavor. Manufacturers can closely monitor the printing process, ensuring consistent label quality and minimizing errors. In-house printing can also improve sustainability efforts. By reducing the need for extensive label inventories and minimizing transportation distances, manufacturers can minimize their environmental impact and contribute to more eco-friendly practices.

Niche pet supply manufacturers producing high-quality, custom products in smaller volumes can effectively create their own premium labels by investing in their own labeling equipment. They can achieve a professional, high-end look that reflects the exceptional quality of their products, strengthening brand identity and appealing to discerning pet owners.

Manufacturers today have access to an array of professional and affordable label printers and applicators, empowering them to produce their own labels in-house.

In conclusion, implementing in-house label printing and application systems offers numerous advantages for pet supply manufacturers. By embracing this technology, manufacturers can streamline their production processes, enhance their agility and responsiveness, reduce costs, improve quality control, and contribute to a more sustainable business model.