The GFB: Gluten Free Bar, a leading good-for-you gluten-free food brand, has earned a coveted NEXTY Award at the world’s premier natural foods event, Expo West in Anaheim, CA. The NEXTY, presented by New Hope Media, honors outstanding new products in the natural products industry. The GFB: Gluten Free Bar won the Best New Packaging Innovation category for its new protein-packed Power Breakfast line – the company’s new take on the traditional oatmeal cup. The GFB Power Breakfast features a convenient cardboard packaging that lies flat on-shelf but squeezes together at the sides to lock into a mostly recyclable, on-the-go square bowl when in use.
NEXTY Awards are given to products that display the utmost in innovation, integrity and inspiration and help forward the work of the natural products industry to deliver more healthful, trusted and sustainable products to consumers.
“As The GFB continues to push the envelope in creating good-for-you, gluten-free foods, and we are honored to be recognized as a NEXTY Award winner,” says Elliott Rader, co-founder and partner at The GFB. “We’re all about innovating with ingredients you don’t have to Google to understand, our new Power Breakfast is an extension of that effort to fuel our bodies with superior quality and taste with convenient, eco-friendly packaging.”
The GFB was one just 22 winners selected by a national panel of natural products industry experts from nearly 1,000 entries. Winners were announced and presented with their awards earlier this month at Natural Products Expo West.
The GFB specializes in good-for-you, gluten-free foods that are all non-GMO Project® Certified, Certified Vegan, soy-free, dairy-free and, of course, Certified Gluten-Free – including their lines of GFB Bites and Bars. Located in Grand Rapids, Michigan, The GFB is a Certified B Corporation dedicated to a triple bottom line of people, planet, and profits.