Avery Dennison (averydennison.com) has been recognized by edie, a leading information resource for sustainability-oriented companies, as a finalist in the 2018 Sustainability Leaders Awards. Avery Dennison was named in the Employee Engagement and Behavioral Change category for Sustainable September, its annual sustainability employee engagement campaign.
“We reach out to employees to encourage sustainability year-round,” explains Amy White, vice president, Communications at Avery Dennison Label and Graphic Materials, “and Sustainable September is our biggest, most concerted effort. For a full month, we communicate to employees globally through a variety of channels, and empower them to share their ideas, efforts and enthusiasm with their colleagues.”
This year’s campaign theme, “Together We Can”, focused on moving from individual to collective action. The theme was a natural progression from “Change Begins with Me,” the theme in 2016, which underscored the idea that sustainability depends on the contribution of every individual. As a result of the campaign, 81% of employees reported having a better understanding of the company’s sustainability goals, and 84% said they planned to take action to operate more sustainably at work, at home, or in their community.
Avery Dennison is a materials science and manufacturing-industry leader in sustainability, focused on improving the social and environmental impacts of its own operations, as well as the impacts of its suppliers and customers. In 2015, the company announced eight sustainability goals it intends to reach by 2025, including at least a 3% absolute reduction in greenhouse gasses year over year; sourcing 100% certified-claim paper, of which 70% will be Forest Stewardship Council–certified; and becoming 95% landfill-free, with at least 75% of waste reused, repurposed or recycled and eliminating 70% of matrix and liner as waste from the value chain. The company’s progress is highlighted in its most recent sustainability report.