ProAmpac joined with Kalmbach® Feeds and L’Oréal® to celebrate acceptance of two 2019 American Graphic Design Awards™ for exceptional consumer packaging graphics.
Graphic Design USA (GDUSA), a magazine and information resource for graphic design professionals, announced that L’Oréal’s REDKEN® Flash Lift Bonder Inside – a unique spouted pouch for powdered beauty applications and Kalmbach Feeds’ All Natural Milk Maker Goat Feed – a vivid polywoven bag for animal feed, have been honored with an American Graphic Design Award. This award reportedly showcases the incredibly expansive ways in which graphic design shapes business, society, products, services, commerce and culture.
“These awards are a reflection of ProAmpac’s deep commitment to product development, graphic design and printing capabilities,” said Adam Grose, chief commercial officer of ProAmpac.
“We are proud to partner with ProAmpac,” said Andrew Bowden, product development manager for Redken, L’Oréal. “They play a key role in helping us innovate and deliver world-class health and beauty solutions to global consumers.”
REDKEN Flash Lift Bonder Inside transitioned from a rigid tub to a corner spouted pouch. “We collaborated to reimagine the REDKEN Flash Lift Bonder Inside package from a multi-component rigid to an eye-catching flexible pouch using less material and including unique functionality. The new spouted flexible pouch includes an engineered spout to minimize fumes and clumping during dispensing and a cap that doubles as a measuring cup. The pouch provides an excellent billboard to highlight the brand in salons and enough copy space to eliminate the need for an insert,” states Sal Pellingra, vice president of global application and innovation development for ProAmpac.
“Working with ProAmpac affords us many benefits. We are able to be strategic, yet nimble – designing and innovating with tight timelines, allowing us to get to market quickly. ProAmpac’s speed and quality give us a competitive edge in our go to market strategy,” said Bonnie Brannigan vice president – Retail Marketing, Kalmbach Feeds, Inc.
ProAmpac collaborated with Kalmbach Feeds’ team to emphasize design. “We entered the relationship as a leading provider of American made polywoven bags,” said Grose. “With a strategic manufacturing footprint in the United States, we offer capacity, quick delivery, and rapid response, without tariff disruptions and – as the GDUSA award signifies – an ability to make the package pop.”
ProAmpac supports customers with six award-winning graphic design centers; a collaborative creative process called IDEA; its distinctive DASL – Design and Sample Lab – that on a project-engagement basis helps customers ideate, illustrate, render and prototype new packaging.
For more information, visit ProAmpac.com.