WAMI, an Italian water brand with a twist, announced that its water is now available in aluminum cans from Crown Bevcan Europe & Middle East, further advancing the brand’s commitment to provide 100 liters of water to people in need every time a product is purchased.
Available in 0.44 centiliter size, the cans reportedly contain a QR code that is integrated into the design and decoration of the can and could enable consumers to discover exact details of where their contribution has made a difference.
“We see our product as consistent with a contemporary vision of the restaurant business. A business which is more and more aware of the need to create a sustainable alternative to our patterns of consumption, but also focused on product design. That is why we wanted to make our can an icon of style, allowing restaurants and bars to show their customers how proud they are to be part of the WAMI Community,” said Giacomo Stefanini, CEO, WAMI.
“We are honored to have worked with WAMI on this project. At Crown, we aim to build on this strong foundation and continue to educate consumers about the sustainable qualities of metal. Having an ambassador such as WAMI ensures the success of our sustainability message reaching far across the globe,” said Veronique Curulla, marketing and business development director at Crown Bevcan Europe & Middle East.
WAMI water in cans are available exclusively in Italy through restaurants, bistros and cafes at the moment.
To date, 44 projects have been completed in five different countries – Ethiopia, Tanzania, Kenya, Senegal, Sri Lanka and Ecuador. The WAMI philosophy is to ‘buy one, give one’, and as a result of the company’s efforts, approximately 11,070 people have access to clean water both today and in the future.
For more information, visit https://wa-mi.org.