Supremia International, a premiums and promotional packaging specialist, has partnered with Beam Suntory, a global leader in premium spirits, to create an old-fashioned cocktail kit carrying case for Knob Creek whiskey. The pack incorporates logistically challenging elements to help the brand stand out on crowded spirits shelves.
The concept for the promotional package is decidedly throwback: woodgrain features pay homage to the white oak barrels in which the whiskey is aged and, in addition to the liquor bottle, the case also includes an old-fashioned cocktail kit consisting of a muddler, bitters and sugar cubes.
Knob Creek wanted the package insert – which held all of the package’s contents in place, including the bottle – to have a slatted dark woodgrain effect to attractively contrast with the light woodgrain pattern on the trim and handle. Supremia worked with thermoforming specialist CMI Plastics to develop a customized, wood-textured thermoform capable of holding all components safely.
“It took multiple attempts to get the details just right to ensure the pack came out perfectly,” said Jessica Warwick, vice president for Supremia. “This is a tremendous example of how Supremia and its partners were able to achieve a pack despite inherent challenges. Our customer at Knob Creek had a vision and we’re thrilled to have helped them bring it to life.”
For more information, visit www.spremia.com.