Footprint introduced a plastic-free, fiber-based six-pack ring for beverage cans. These eco-friendly, biodegradable rings are now being tested on a selection of Colorado Native beers. Colorado Native is the first brand to test Footprint’s fully compostable and recyclable six-pack ring solution. Colorado Native is brewed by AC Golden, an incubator brewery within Coors Brewing Company that is charged with developing and nurturing small above premium malt beverages.
The rings are made from post-industrial recycled fiber and are 100 percent bio-based, recyclable and compostable in commercial composting facilities. Footprint’s new fiber materials free customers from confusion at the bin, because no matter what bin–they win.
“As a company, environmental stewardship is incredibly important from the ingredients grown in the field to the packaging on our products. It was very important that we find a packaging solution that can perform at the same standards our retailers and customers expect with the current plastic ring. In this case, we are pleased with both the durability and environmental performance we’ve achieved with Footprint,” said David Coors, president of AC Golden Brewing Company.
In order to ensure the product met the performance standards of AC Golden, Footprint conducted and built custom testing procedures and apparatus to demonstrate the durability of the fiber six-pack rings. The new fiber rings were tested under extreme conditions which exposed them to a high humidity environment for 24 hours before conducting standard transit testing.
“After months of testing that demonstrates real-world distribution and usage, we’re confident this six-pack ring will perform as well as plastic,” said Jeff Bassett, vice president of marketing at Footprint. “Our goal is always to find the best ways to eliminate the need for plastic in common-use products. With the introduction of Footprint’s six-pack ring, we are changing the game for beverage packaging and distribution by delivering a plastic-free solution that is applied in high volume and performs. We’re very excited that MillerCoors put its trust in us to roll it out with Colorado Native.”
For more information, visit www.footprintus.com.