vitafusion™ Becomes First Vitamin Brand to Convert to Recycle-Friendly Shrink Packaging

EWING, NJ | vitafusion is the first in the vitamins category to use recycle-friendly shrink film labeled packaging in the United States. Packaging for vitafusion MultiVites 150-count gummies now incorporates shrink labels made with high-performing Eastman Embrace LV resin and Sun Chemical’s SunLam Deseaming Adhesive, converting a previously nonrecyclable package to a recycle-friendly one — with the full vitafusion gummies line converting to recycle-friendly shrink labeled packaging within 2019.

Incorporating the new deseaming adhesive into its current labeling process allows vitafusion to maintain the look and quality of its package with film made from Eastman Embrace LV copolyester. Multi-Color Corporation has replaced the traditional solvent used on the vitafusion labels with SunLam Adhesive, ensuring the washing phase of the recycling process can easily remove the shrink labels.