Jif Launches Jif Squeeze Peanut Butter

Jif announced the launch of the latest breakthrough innovation in peanut butter – Jif Squeeze Creamy Peanut Butter. Soon, peanut butter lovers everywhere will be able to enjoy their Jif peanut butter in a new squeezable pouch, making it easier for kids to serve themselves, measuring accurate amounts in recipes, or when you need precise spreading – all without needing a knife or other utensil! This is a whole new way to Jif with a new easy-to-squeeze pouch.

Jif Squeeze Creamy peanut butter will be available online and at retailers nationwide starting in July.

“Jif lovers enjoy their Jif in a variety of ways—in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” said Rebecca Scheidler, vice president, marketing for the Jif Brand. “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix. No more ‘peanut butter knuckles’ when you’re trying to get the last ounce of goodness from the bottom of the peanut butter jar – No knife. No spoon. No problem!”

Jif Squeeze Creamy Peanut Butter comes in a 13oz. pouch (multiple servings in the pouch).

For more information, visit www.jif.com.