Aptar Food + Beverage Announces Market Launch of SeaWell

Aptar Food + Beverage, part of AptarGroup, Inc. has launched its SEAWELL™ Protective Packaging System with a national retailer in more than 3,800 store locations. A first-of-its-kind active packaging solution, the SeaWell system is designed to preserve seafood freshness and maintain optimal quality from sea to table.

The proprietary SEAWELL active packaging system reportedly features integrated technology that absorbs excess liquids that would otherwise accumulate around the seafood, causing potential product breakdown and negatively impacting shelf life. It utilizes a proprietary blend of direct food-contact-safe absorbent materials that trap excess fluids inside patented pockets or wells, which are integrated into the packaging and hidden by the seafood product.

This innovative technology and packaging design separates the seafood from excess liquids, reducing the rate of microbial growth and chemical degradation. The SEAWELL system improves freshness and visual appeal, absorbs odors, and enhances safety by reducing overall bacteria count and mitigating cross-contamination in the kitchen.

Available in a variety of sizes, the SEAWELL system offers sea-to-table protection for both fresh and frozen seafood. The technology enables seafood processors to pack frozen for distribution and thaw in the same package for fresh sale to market. This could provide both consumers and industrial kitchens with an optimal seafood experience and a pristine case-to-cook product.

“For years, the industry has sought measures to improve the freshness and shelf life of shipped seafood, as well as ways to improve consumers’ experiences,” said Neal Watson, vice president and general manager, Aptar Food + Beverage – Food Protection. “SEAWELL helps solve the challenges seafood distributors face. We are excited to be partnering with major industry players to expand the use of SEAWELL packaging to provide a safer, more reliable option for increasing seafood consumption across the globe.”

For more information, visit www.aptar.com.