Purveyors of fine tea, coffee and cocoa Whittard of Chelsea are set to launch innovative new delivery packaging for online orders in November 2019. Durable, fuss-free and aesthetically pleasing, it’s designed with the optimum door-to-door customer experience in mind – whether it’s a self-purchase or a gift sent directly to someone else.
The new packaging reportedly signifies great success in Whittard’s journey towards a more sustainable future. Certified by the Forest Stewardship Council, it’s 100 percent recyclable and has been produced using eco-friendly vegetable and water-based inks. Additionally, the protective air pillows previously found inside the box are now a thing of the past, saving over five tons of plastic a year.
“At the end of last year, we recognized the need for a web packaging solution that better represents our brand, is 100 percent sustainable and gives our customers a really exciting unboxing experience,” said Mark Helling, eCommerce operations executive at Whittard. “The collaboration between our in-house studio, marketing team and Lil Packaging has resulted in a huge leap forward in terms of the customer journey – and it’s kinder to the environment.”
For more information, contact www.whittard.co.uk