Perfect Hydration (pH), the ultra-purified alkaline water with electrolytes, is launching its premium, enhanced water in a 16-ounce recyclable aluminum can to meet the growing demand for functionality, hydration and sustainability. The new line extension, available for purchase beginning in December 2020, will feature aluminum that can be recycled indefinitely and Perfect Hydration’s notable crisp, blue, color-blocked design.
“We are not only committed to providing the best quality, functional alkaline water at a competitive price, but we are challenging ourselves to exceed industry standards on our path towards focused innovation and sustainability. Enhanced, still, water in a can is quite new to our category, but because of demand from consumers and retailers alike, we are excited to lead the charge,” said Louisa Lawless, chief strategy officer, Stratus Group.
Perfect Hydration’s domestically sourced cans reportedly offer a new category entry point for consumers seeking alkaline water, which now is the fastest growing segment within water, outpacing sparkling water and private label water. Perfect Hydration’s line extension will be available in 16-ounce aluminum cans, and display-ready 12-packs and 24-packs.
As a part of a multiple-pronged approach to sustainability, Perfect Hydration is reportedly vetting claims associated with recycled plastics (rPET) and has committed to launching bottles made with 100 percent rPET in Q1 of 2021. Perfect Hydration is also committed to the continued use of renewable, domestic water sources.
For more information, visit www.perfect-hydration.com.