Nestlé® Pure Life® Purified Water, the world’s leading bottled water brand, announces the introduction of a 700ml bottle made from 100% food grade recycled plastic*, known as rPET. The new package is available starting this month on retail store shelves in North America.
“Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company’s purpose and heritage,” says Antonio Sciuto, Executive Vice President and Chief Marketing Officer for Nestlé Waters North America. “This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”
The new Nestlé® Pure Life® bottles feature a modern, premium design, along with the new branding launched last year under the banner of “Pure Life Begins Now™” that aims to elevate the importance of quality water in people’s lives. The launch of a bottle made entirely from recycled plastic reinforces the brand’s leadership and purpose: to inspire a healthier and brighter future that starts with water.
Since 2005, the company has reduced the amount of PET plastic in Nestlé® Pure Life® half-liter bottles by 40%. The introduction of Nestlé® Pure Life® rPET bottles to consumers nationwide, complements our efforts to inspire and make it easier for consumers to recycle, building on last year’s move to begin adding How2Recycle information on the labels of our major U.S. bottled water brands. These labels include a reminder for consumers to empty the bottle and replace the cap on the bottle before recycling.
To date, the company has undertaken many initiatives to reduce waste and reuse materials in packaging across its portfolio of beverages:
- Current use of recycled plastic: Today, 100% of single-serve bottles of Arrowhead® Brand Mountain Spring Water and Nestlé® Pure Life® Purified Water produced in California are made with 50% recycled plastic.
- Investments and collaborations to promote environmental sustainability: Through global alliances such as the Trash Free Seas Alliance, founding of the bio-PET NaturALL Bottle Alliance, and investments in large-scale organizations like Closed Loop Fund, Keep America Beautiful and start-ups like RecycleUp, Nestlé Waters is collaborating with stakeholders across the PET value chain to create shared solutions to one of the world’s most pressing environmental issues.
*Excludes label and cap, which are recyclable, but not made from rPET.