According to a new report from global food and drink experts Zenith (zenithglobal.com), the global consumption of ready-to-drink coffee reached 5,500 million litres in 2017, a 19% increase since 2012. Further growth is forecast, with sales expected to exceed 6,600 million litres in 2022.
“Japan is by far the biggest market, with 55% of global volume, and is relatively mature with a significant proportion heated in vending machines,” comments Zenith Chairman Richard Hall.
“Much of the dynamism is coming from North America, with annual growth of 13% and the introduction of many new trends such as cold brew, nitrogen infusion, carbonation and black coffees,” he continues. “Iced coffees are also gaining ground worldwide from low levels because of their taste, refreshment, convenience and quality.”
In terms of regional shares, Asia Pacific leads with 83% of total volume, followed by North America and Europe with 10% and 3% respectively. Consumption has increased across all regions since 2012, spurred by new product development and increasing interest in healthier beverage choices.
The key themes covered in the Zenith report include not only cold brew, nitrogen infusion, carbonation and black coffee, but also unsweetened, new flavors, new packaging formats and added functionality.
The 2018 Zenith RTD Coffee Innovation Report provides a comprehensive overview of the global ready-to-drink coffee market, including market size by region, key regional trends in new product development and forecasts.
Over 80 in-depth brand profiles offer product images in addition to detailed information such as launch date, packaging type and size, ingredients, variants, pricing and distribution channels.