Pretium Packaging, a North American manufacturer of plastic containers and closures, is targeting the specialty beverage market with its amber-colored growler alternative of its 64-ounce SureHandle™ polyethylene terephthalate (PET) container with an integrated handle. This bottle weights 84 grams (3 ounces) and is shatter resistant.
“Currently, the craft brewing sector mostly uses heavy glass beer growlers, which are relatively expensive. Growler fans spend as much as $20 dollars for the glass container on top of the beer cost. That means that the glass growler represents as much as one-half the cost of a filled growler,” said Barry Sak, director for the food and specialty market, Pretium. “The SureHandle amber growler costs a fraction of that and is much more portable, due to its significantly lighter weight.”
SureHandle was launched last year as a handled alternative for many products—including beverages, foods and household and industrial chemicals—that could benefit from a monolayer container with an ergonomic handleware solution. The container is currently being tested by several brand owners with commercialization expected in the near future.
“We also know how important taste is to craft beer consumers. We have done some preliminary testing and feel that our SureHandle PET bottle holds the flavor profile for the typical consumption time,” said Sak. “We also know that growler users like to collect bottles. SureHandle PET bottles can accept pressure sensitive labels which create a unique identity for each growler sold.”
For more information, visit www.pretiumpkg.com.